2 min read

Starting another YouTube channel

Starting another YouTube channel

It's been a while since I last wrote a post. It's also been a while since I last released a YouTube video.

"Wait, you have a YouTube channel?"

Yep... I'm not sure how I haven't already mentioned that here.

At the time of writing this, I've got 87 subscribers and have created 21 videos.

I started the YouTube channel with the goal of documenting my journey through medical school and also sharing self-development content, which is something that has been extremely valuable for me over the past few years.

However, in trying to get back into making these videos consistently, I've been looking towards topics that I find easiest to produce content around and the niche that I keep coming back to is photography. It's a hobby that I've been interested in for a few years now but it's only over the past few weeks that I've gone out and taken a few photos that I'm actually happy with. (If you're interested you can check them out here).

The problem I face is that photography is not something that fits with the vibe I'm going for on my main channel.

My mission statement for this channel is:

I want to help people live fulfilling and optimised lives by presenting experiences from my life and sharing knowledge I've gained, in a humorous and cinematic way.

While I could post anything on my main channel at this stage where my audience is tiny, I know this would likely harm my long-term growth. The individuals who'd be interested in photography content may not necessarily be interested in self-development or medical content and so even if I gain more subscribers in the short-term from producing consistent content on a single channel, if the quality of the subscribers is lower, that's not a good trade-off for me to make.

The happy medium that I've decided upon is a second YouTube channel, where I can make endless photography videos. In the short-term, I plan on making gear reviews, tips on using Fujifilm cameras and photography POVs. As I progress as a photographer, I'd love to document this process and show how an amateur can (hopefully) become a semi-professional through working consistently on the craft.

Even though I'm not having 'success' on my main channel when measured in terms of video views or subscriber count, in order for YouTube to be a sustainable long-term project, I need to have the creative freedom to produce a variety of content in a manner that does not harm my growth. And I believe a second channel is the perfect avenue for this.

Sara Dietschy runs her channel on the motto: "one for me, one for them". Every second video she creates is on a topic that she wants to and in doing so she is not constrained by the YouTube algorithm. And this is something that I'm going to adopt for myself.

So, if you are interested in seeing content from me on photography, videography and camera tech, check out my second channel, kj.

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